Promoting Healthier SG through Impactful Marketing Personas
Care Continuum
Singapore Healthcare Management Congress
SingHealth
31 December 2023
Promote Healthier SG through My Care Team (MCT) using innovative marketing personas. Successfully used creative marketing to promote Healthier SG, fostering teamwork and improving patient outcomes.
Year Submitted: 2023
Published Date: 31 December 2023
Tags: Care Continuum, Population Health, Physical Health, Preventive Care, Health Promotion, Community Health
About this Content
Aims
Promote Healthier SG through My Care Team (MCT) using innovative marketing personas.
Background
Healthier SG focuses on shifting care from reactive to preventive. SHP introduced MCT for patient health goals.
Methods
Created personas for Doctors, Care Managers, and Health Pals. Produced patient videos, strategic wall murals, brochures, tokens, and online campaigns. Collected feedback via focus groups.
Results
Improved staff-patient rapport and engagement. Marketing personas boosted understanding of team roles. Videos, murals, and tokens increased patient interest and awareness.
Conclusion
Successfully used creative marketing to promote Healthier SG, fostering teamwork and improving patient outcomes.
Lessons Learnt
Engaging personas and innovative marketing strategies improve care team differentiation and patient engagement.
Keywords
Healthier SG, Marketing Personas, My Care Team, Preventive Care, Patient Engagement
Innovators' Details
Innovators' Details
Healthcare Cluster(s) | SingHealth |
Organization(s) Involved | SingHealth Polyclinics |
Platform(s) | Singapore Healthcare Management Congress |
Healthcare Professional Group(s) | Allied Health |
Applicable Specialty or Discipline | Geriatric Medicine |
Project Lead(s) | Joanna Han |
Project Member(s) | Joanna Han |
Connect with this contributor!
Joanna Han - singaporehealthcaremanagement@singhealth.com.sg
Project Attachment
923_SHP_SHM_2023_Promoting_Healthier_SG_through_Impactful_Marketing_Personas.pdf