NNI Giving Challenge 2020
Organisational Leadership
Workforce Transformation
Singapore Healthcare Management Congress
SingHealth
31 December 2021
Run an effective annual campaign to boost monthly staff giving at NNI from 22% to 32%. Annual campaigns with evolving themes sustain interest and effectiveness.
Year Submitted: 2021
Published Date: 31 December 2021
Tags: Organisational Leadership, Workforce Transformation, Human Resource, Staff Engagement, Informal Workforce Transformation, Community Engagement, Organisational Leadership, Culture Building, Staff Wellbeing
About this Content
Aims
Run an effective annual campaign to boost monthly staff giving at NNI from 22% to 32%.
Background
Challenges in donor fatigue require innovative engagement approaches for campaigns.
Methods
Introduced a 10-week gamified challenge with anonymous competition among departments, leaderboards, and prizes.
Results
Staff giving increased by 16%, exceeding the 32% target, with positive feedback on the approach.
Conclusion
Annual campaigns with evolving themes sustain interest and effectiveness.
Lessons Learnt
Creativity and gamification in campaigns significantly enhance engagement and foster a giving culture.
Additional Information
Singapore Healthcare Management (SHM) Conference 2021 – 2nd Prize (Human Resource Category).
Keywords
Workforce Transformation, Gamification, Giving Culture
Innovators' Details
Innovators' Details
Healthcare Cluster(s) | SingHealth |
Organization(s) Involved | National Neuroscience Institute |
Platform(s) | Singapore Healthcare Management Congress |
Healthcare Professional Group(s) | Healthcare Administration |
Applicable Specialty or Discipline | Healthcare Administrators |
Project Lead(s) | Chin Hui Yi Cheryl |
Project Member(s) | Lim Shi En Clarisse |
Connect with this contributor!
Chin Hui Yi Cheryl - singaporehealthcaremanagement@singhealth.com.sg
Project Attachment
C475_National_Neuroscience_Institute_SHM_2021_NNI_Giving_Challenge_2020.pdf