Managing Reputation Risk Online
Technology
Singapore Healthcare Management Congress
SingHealth
31 December 2021
Maintain public confidence in SGH and respond swiftly to manage online reputation risks. SGH successfully managed reputation risks through effective communication strategies and collaborative efforts.
Year Submitted: 2021
Published Date: 31 December 2021
Tags: Technology, Information ＆ Communication Technology, Social Media, Internet/Intranet
About this Content
Aims
Maintain public confidence in SGH and respond swiftly to manage online reputation risks.
Background
Social media misinformation and fake news posed challenges to SGH's reputation, requiring agile and structured communication strategies to mitigate risks.
Methods
Developed the S.A.F.E approach, created tiered response frameworks, and conducted training sessions for staff.
Results
Reduced misinformation spread; streamlined crisis response; improved staff capability in handling online risks.
Conclusion
SGH successfully managed reputation risks through effective communication strategies and collaborative efforts.
Lessons Learnt
A proactive and well-structured communication framework is vital for reputation management in the digital age.
Additional Information
Shortlisted for SHM 2021 in Risk Management Category.
Keywords
Reputation Management, Social Media, Crisis Communication
Innovators' Details
Innovators' Details
Healthcare Cluster(s) | SingHealth |
Organization(s) Involved | Singapore General Hospital |
Platform(s) | Singapore Healthcare Management Congress |
Healthcare Professional Group(s) | Healthcare Administration |
Applicable Specialty or Discipline | Healthcare Administrators |
Project Lead(s) | Jerry Wong |
Project Member(s) | Carol Ang |
Connect with this contributor!
Jerry Wong - singaporehealthcaremanagement@singhealth.com.sg