“In the Pink of Health” – Breast Cancer Awareness Month Campaign 2017
Care Continuum
Singapore Healthcare Management Congress
SingHealth
31 December 2018
Raise awareness on breast cancer and the importance of early screening through impactful messaging. The campaign strengthened awareness, inspiring women to prioritize early breast cancer screening.
Year Submitted: 2018
Published Date: 31 December 2018
Tags: Care Continuum, Preventive Care, Health Promotion, Public Awareness
About this Content
Aims
Raise awareness on breast cancer and the importance of early screening through impactful messaging.
Background
Traditional breast cancer awareness campaigns lacked engagement, requiring innovative visuals to recapture public attention.
Methods
Created a campaign with unique visuals (e.g., lift stickers), interactive displays, and educational forums involving survivors.
Results
Achieved high engagement with public forums and visual campaigns gaining wide visibility and participation.
Conclusion
The campaign strengthened awareness, inspiring women to prioritize early breast cancer screening.
Lessons Learnt
Innovative visuals and interactive elements effectively rejuvenate longstanding health messages.
Additional Information
Singapore Healthcare Management 2018 – Highlighted Initiative for Public Engagement.
Keywords
Breast Cancer, Public Education, Awareness Campaign, Early Detection, Visual Communication.
Innovators' Details
Innovators' Details
Healthcare Cluster(s) | SingHealth |
Organization(s) Involved | KK Women and Children Hospital |
Platform(s) | Singapore Healthcare Management Congress |
Healthcare Professional Group(s) | Allied Health, Nursing, Medical |
Applicable Specialty or Discipline | Obstetrics and Gynaecology, Oncology |
Project Lead(s) | Loo Miaw Shin Ingah |
Project Member(s) | Meghan Tan Sock Peng |
Connect with this contributor!
Loo Miaw Shin Ingah - ingah.loo.ms@kkh.com.sg
Project Attachment
SHM_CO037_KKH_In_the_Pink_of_Health_Breast_Cancer_Awareness_Month_Campaign_2017_combine.pdf