[AVBC 2025] Project MedVid: Exploring an alternative mode of counselling patients through AI
Care Continuum
Technology
Appropriate & Value-based Care Conference
National Healthcare Group
27 November 2025
This project explores AI-generated medication counselling videos (MedVid) as an alternative to face-to-face counselling in. MedVid proved effective as a scalable alternative to conventional counselling, achieving patient acceptance and suitable integration.
Year Submitted: 2025
Published Date: 27 November 2025
Tags: Technology, Digitalisation, Automation, Artificial Intelligence, Digital Health, Information ＆ Communication Technology, Video/Video Conferencing, Care Continuum, Preventive Care, Patient Education
About this Content
Aims
This project explores AI-generated medication counselling videos (MedVid) as an alternative to face-to-face counselling in NHG Health pharmacies.
Background
A 2023 Singapore study found 40% medication non-compliance due to medication literacy issues, such as not understanding side effects. Traditional video production remains resource-intensive and difficult to scale up in production.
Methods
AI-generated videos were produced for 78 medications in Singapore's four official languages. 149 patients and/or caregivers were recruited and invited to watch MedVid for medications they were collecting. Participants completed questionnaires assessing medication knowledge and video acceptance.
Results
Baseline medication knowledge exceeded 70% for most participants. Knowledge improvement was higher in new medication users (59.0%) versus existing users (43.7%). 91.9% accepted MedVid as an alternative to face-to-face counselling. AI-generated videos saved 4.5 manhours per video compared to conventional methods.
Conclusion
MedVid proved effective as a scalable alternative to conventional counselling, achieving patient acceptance and suitable integration into existing care frameworks, particularly for digitally-enabled patients managing their medication regimens.
Lessons Learnt
Visual illustrations and multilingual availability enhanced medication understanding. Users found MedVid to be a suitable alternative to conventional face-to-face counselling, supporting its role as a patient empowerment tool.
Keywords
AI, medication, counseling, pharmacy, video, patient empowerment
Innovators' Details
Innovators' Details
Healthcare Cluster(s) | National Healthcare Group |
Organization(s) Involved | National Healthcare Group Pharmacy, Khoo Teck Puat Hospital, Institute of Mental Health, National Skin Centre, Woodlands Health, Tan Tock Seng Hospital |
Platform(s) | Appropriate & Value-based Care Conference |
Healthcare Professional Group(s) | Pharmacy |
Applicable Specialty or Discipline | Pharmacology |
Project Lead(s) | Xu Jialun Sandra |
Project Member(s) | J.Q.CHAN |
Connect with this contributor!
Xu Jialun Sandra - sandra_jl_xu@pharmacy.nhg.com.sg